After 150 years of handcrafted boots, welcome to the first Frye flagship retail store.
The design of Frye’s first-ever brick-and-mortar outlet pays homage to the master craftsman and his shop. The space divides into three functional zones, the first a “workshop” with a shelving system that recalls a toolbox and has walnut “drawers” for shoe display. Customers pay at a central “service bar,” outfitted with a worktable, machinist’s drawers, working gears, and barn doors. Two more display areas in back, a “raw room” and a “high craft room,” juxtapose unworked materials like walnut and felt with finished goods in the form of walnut cabinetry, a chesterfield sofa, and a brass-and-leather table. Brass accents—custom lights, a ceiling of suspended boot-harness rings—run throughout.